Today the advertising campaign passed me by on the side of a London bus. By Crom, I don't think much of it!
The tagline they have chosen is as follows:
"Fight evil with... evil."
Dunno about anybody else, but my gut reaction to that is, "Okay, Solly me lad, you just toddle along and do that now. Since I don't seem to have a dog in this fight, maybe I'll go and take in a show about fighting Puritanism with... chocolate instead!"