I have had my eye on BrewDog ever since they managed to get themselves panned by the do-gooders for launching a low alcohol beer - and calling it Nanny State. I haven't seen a corporate style I liked so well since the heyday of Death cigarettes. Now they excel themselves again with the magnificently named Tactical Nuclear Penguin. Scottish health campaigners have searching questions about this product:
Seek and ye shall find. It's to annoy the likes of you, laddie! I have conducted a serious ethical analysis of this ploy on my own account, and come to a sober and justly-reasoned conclusion, and present it as follows: w00t w00t!
Jack Law, of Alcohol Focus Scotland, described it as a "cynical marketing ploy" and said: "We want to know why a brewer would produce a beer almost as strong as whisky."
My own concern is that 32% alcoholic drinks, whilst capable of almost every human and social virtue, can surely not include 'being beer' among them. This sounds to me like a bit of a stretcher. I will believe that Penguin is to beer as brandy is to wine, but I don't call the medicinal supplies in my cupboard 'brandy wine', either. BrewDog's offering is supposed to remain an Imperial Stout even after being freeze-distilled by the eisbock method (i.e. repeatedly throwing away the stuff that turns to ice). Are we not in need of a new generic term here?